Technology and terms explainers
Due to complexity of industry terminology we have prepared technology and terms explainers for terms; (1.) eDelivery; (2) blockchain; (3) OBA
eDelivery is a network of nodes for digital communications. It is based on a distributed model where every participant becomes a node using standard transport protocols and security policies. eDelivery helps public administrations to exchange electronic data and documents with other public administrations, businesses, and citizens, in an interoperable, secure, reliable and trusted way. It is one of the building blocks of the European Commission’s Connecting Europe Facility (CEF). These building blocks are reusable specifications, software, and services that will form part of a wide variety of IT systems in different policy domains of the EU.
Blockchain provides a decentralized and secure shared digital ledger, which gives participating parties a way of validating information related to a transaction. In doing so, it speeds up the process and cuts out intermediaries and costs. Blockchain is made out of a trail of validated facts. These facts can be anything from money to information. As part of this digital system of record keeping, each transaction and its details are validated and then recorded across a network of computers. Everyone who has access to the distributed ledger receives this information and the parties agree on the accuracy before the block is replicated, shared and synchronized among the entities. A Blockchain is virtually impossible to tamper with since each block of information references the block before it. In an age when trust is both elusive and held at a high premium, Blockchain presents a way to confirm, validate and authenticate both values and events. Smart contracts are basically a code or rules written into a digital program, which determine what happens when digital assets come in or when certain conditions are met.
OBA (Online Brand Awareness) is a process, that combines professional value-added content, use of advanced web technologies, use of advanced SEO techniques and the use of Social Media. OBA results in brand positioning, brand exposure and online brand equity.
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